The problem it solves
WhatsApp is where many customers want to talk to a business. But each number usually lives on one handset, visible to one person.
Messages trapped on handsets
A team member goes on holiday and their conversations go with them. Nobody else can see, reply, or even know what's waiting.
Enquiries that cool off fast
New enquiries often go to several businesses at once. The one that answers first usually wins the work.
No record for the team
What was promised to a customer last Tuesday lives in one person's chat history. Managers can't see workload or dropped threads.
How the portal works
Every number the business runs, side by side — departments, shared lines and individual team members. Anyone can open a conversation, see its full history and reply from the right number. The example below shows the first customer's configuration.
LINES
Tom is off today — his line is covered by the branch.
VALUATIONS · TODAY
Portal enquiry · 24 Hazel Grove, B92 — auto-reply sent
Thanks — Thursday afternoon works for the valuation
3-bed semi, Lyndon Road — awaiting first response
Hi, I'd like a valuation on my property at 24 Hazel Grove please.
09:41
AUTOMATIC FIRST REPLY · 09:41
Thanks for your valuation request for 24 Hazel Grove — you've reached Alderwood Estate Agents. One of the team will message you shortly to arrange a time.
PRIYA · VALUATIONS LINE · 09:47
Morning! Priya here from Alderwood. We could pop round Thursday at 2pm or Friday morning — which suits?
Illustrative screens — details and names are examples, not customer data.
Shared inbox and team capabilities
Team access & colleague cover
- Every line visible to the whole team, with full conversation history
- Anyone can pick up any conversation and reply from the right number
- Holiday and sickness cover without handing over a phone
Ownership & history
- Conversations can be assigned, so ownership is always clear
- Numbers, departments and individual lines organised in one workspace
- The full thread travels with the conversation, whoever picks it up
Customer implementation: Alderwood Estate Agents
Alderwood were the first customer. Their configuration covers branch WhatsApp lines, valuation conversations, team cover — and an automatic first reply to valuation enquiries arriving from property portals. That portal workflow is specific to Alderwood's implementation, not a standard feature of every configuration.
The valuation-enquiry workflow
- A valuation enquiry arrives on one of the agency's WhatsApp lines
- The portal recognises it as a portal valuation lead
- The agency's own wording goes back automatically, within seconds
- The conversation lands in the inbox, flagged and assigned for follow-up
No bot conversations, no pretending to be human — one fast, honest first reply that holds the lead until a person takes over.
Where the product is today
We'll be straight with you: this is an early-stage product. Alderwood Estate Agents were the first customer to take it on, and their WhatsApp lines are exactly the proving ground it needs. Measured outcomes have not yet been published.
We're looking for a small number of further businesses to work with closely — teams who want the shared inbox now and a say in what gets built next. You'd deal directly with the people writing the code.
Avellio is an independent company. This product is not affiliated with, endorsed by or partnered with WhatsApp, Meta, Rightmove or Zoopla; all trade marks belong to their owners.